P&G opens expanded Laguna plant, targets export hike

By Ayen Infante

05/08/2008

Procter and Gamble Distributing (Phils) Inc. (P&G), opened yesterday a new distribution center in Cabuyao, Laguna, hyped as the biggest and most advanced facility in the Asian Region.

Company president and general manager James Lafferty told reporters in an interview that the company invested P400 million to expand its existing Laguna plant. He said P&G would be able to meet the increasing demand for leading brands globally with the expansion.

Lafferty said the new facility which is the company’s 3rd oldest subsidiary outside of North America and next to United Kingdom, is part of its continuing capital investments and commitment to strengthen its presence in the Philippines.

What the Philippine plant strategy to sustain leadership in the region is to compete with other manufacturing plants by bidding for the distribution or even manufacture of certain brand, he explained.

‘The Philippines is a key market for P&G. Our business has grown exponentially in the last decade and we expect this growth to continue in the coming years. This is why we continue to push our investments here and constantly improve our facilities to enable us to better serve the Filipino market and other markets in Asean,” he added.

The new distribution center expands the current capacity of P&G warehouses by 50 percent to handle close to 20,000 additional pallets of finished goods to 60,000 from 40,000 pallet pads.

Also, the expansion calls for the company to increase its distribution capacity by another 30 percent, Lafferty said.

Lafferty further made an assurance that P&G will continue to expand in the Philippines covering its three business including its local business, the Cabuyao plant and its business process outsourcing. It employs over 400 workers.

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