Cebu Pacific taps i-Tech for faster phone bookings

09/08/2008

Cebu Pacific (CEB) is using a third party, Interactive Technology Solutions Inc. (i-Tech), for phone call reservations on top of its own call center operations to make booking faster and more convenient.

i-Tech’s services, which started last Aug. 08, handles CEB’s over five million phone in bookings annually.

CEB VP for marketing and product Candice Iyog said, “Cebu Pacific’s partnership with i-Tech will increase accessibility to our reservations hotline, where i-Tech’s customer service team will handle passenger concerns. We hope that this partnership will provide our passengers a better experience at the reservations contact point.”

“Cebu Pacific has been a leading innovator in the Philippines aviation sector since its inception in 1996. It has demonstrated its confidence in i-Tech to handle its call center operations and we will not fail them by providing the customer service the public deserves,” Arlene Aguilar, i-Tech general manager, stated.

Further, Marvin Cui, CEB call center and ticketing director, said, “i-Tech will play a pivotal role in the growth of Cebu Pacific in the local and international markets.

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