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Eco-friendly packaging pushed

Filipino exporters are advised to focus on packaging that actively minimizes food and product waste, enhances online shopping experience, and helps de-clog oceans and landfills of plastic, three of the biggest packaging developments that will emerge in 2018.
Global marketing intelligence agency Mintel, in its latest report entitled “Global Packaging Trends 2018,” said rising issues over food waste, heightened environmental consciousness, and the boom in e-commerce are reshaping packaging concepts and influencing consumers’ perception of products and their purchasing preferences.
Amid worldwide concern about the growing mountain of waste and seeing the cost of such on their wallets, today’s shoppers are increasingly regarding packaging as a way to preserve food and products for as long as possible.
“The throwaway culture of today will evolve into one that understands and embraces the role of packaging as a primary means to reduce global food and product waste,” said Benjamin Punchard, global packaging insights director at Mintel.
People now react positively to package innovations that extend food freshness, preserve ingredient fortification, and ensure safe delivery, said the report.
“Brands need to act now, exploiting on-pack communication tools to educate consumers to the benefits packaging can bring, from extending shelf life of food to providing efficient and safe access to essential products in developed and underserved regions of the world,” he said.
At the same time, as more and more consumers embrace online shopping, “packaging will play a pivotal role in brands and consumers’ e-commerce experiences,” predicts Mintel.
E-commerce sales are forecast to reach $4 trillion globally by 2020, representing nearly 15 percent of total global retail sales.
Much of the popularity of e-commerce stems from convenience, Mintel said, noting that over half of surveyed Chinese consumers aged 20-49 who shop online say it is fast and saves time.
Companies should ensure that they design their packaging to be viewed online, as the report notes that “poor quality e-commerce packaging can lead to a disappointing first interaction with the product.”
Eco-friendly packaging is also expected to become a major deciding factor for consumers. The market research provider notes that in Australia, some 36 percent of those polled say they prefer products that are sold in eco-friendly packaging. 

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