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Firm’s app on road safety tops contest

Digify Inc., a wholly-owned subsidiary of GMA New Media Inc., won the grand prize at the Road Safety Idea Hack organized by the Department of Transportation held recently at the Crowne Plaza in Ortigas Center, Pasig City.
The competition required participants to create and develop solutions that can improve the quality of road crash data collection and reporting in the country.
The Digify team, represented by Rodelio Arenas, head of Mobile Development and Gaile Sarmiento, Unity developer, submitted a mobile app solution dubbed, J.A.R.V.I.S. (Just Another Road Safety Very Intelligent Service), a driver companion app designed to help facilitate road safety for motorists.
The app has hands-free and voice command features and provides data visualizations, guides, and safety statistics.
It uses artificial intelligence (A.I.) and machine learning to customize the user-experience and improve data analysis.
“Idea Hack was a great opportunity to showcase our team’s talent. I always encourage my teammates, especially the junior developers and programmers, to have a feel of what it’s like to swim among the best in the field to harness our skills in ways that can uplift the industry and improve the local community at the same time,” Arenas said.
He added that, “despite being confident about software, something we knew to a great extent, we felt it was a daunting task nonetheless, and pressure was high for us to come up with a proposed solution to the problem, knowing how good the other teams also were.”

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