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TLC inaugurates latest venture

The Lush Co. Inc. (TLC) formally inaugurated recently La Petite Parisienne Manila deli and wine bar in Quezon City, the La Petite Parisienne, as it expands its business portfolio.
This is La Petite Parisienne’s second branch, where customers can wine-and-dine in the ambiance of a French wine cellar. It is located at the Po Building along Tomas Morato Avenue, Quezon City.
With all products directly imported from France, TLC wants to give Filipinos a taste of authentic French wines at an affordable price. Its first outlet is located in Salcedo Village. Makati.
“We are very happy with the market’s reception. We are looking to open another branch soon in Metro Manila,” said TLC business development manager Christine Gatacilo.
The innovative concept is the latest venture of TLC, which started with a single beverage kiosk in 2002. The company, founded by entrepreneur Lester Yu, is behind The Lush Company, a leader in the Philippine food cart business.
TLC carries well-known brands such as Fruitas Fresh From Babot’s Farm, Buko Ni Fruitas, Fruitas Ice Candy, De Original Jamaican Pattie and Juice Bar, Juice Avenue, The Mango Farm, Buko Loco, Johnn Lemon. Black Pearl, Shou, Friends Fries and Halo-Halo Islands.
In 2016, TLC gained footprint into the food park sector thru 150 Maginhawa Food Park in Diliman, Quezon City. It is a 600-sqm al fresco dining space that hosts 14 vendors that offer wide selection of food and beverages.
TLC expects the retail food sector to continue to flourish. “The improvement in the economy and corresponding increase in personal incomes will further contribute to this,” said Gatacilo.
Commenting on TLC’s prospects, Gatacilo said they will continue to listen to the market and offer what they want. “Market preferences are constantly changing, and our success has always been hinged on our ability to innovate and adapt,” she explained.
“The company is planning to open more food cart locations, food parks and other new dining outlets,” she said, adding that they are exploring the possibility of tapping the equity market to fund their expansion.      

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