Much-awaited mentor-mentee tandem to tackle Blue Ocean Strategy

01/20/2008

In the Philippines, there are only two lifetime achievement awardees in marketing education: Josiah Go and Dr. Ned Roberto. So when Mansmith & Fielders, Inc. (www.mansmith.net), a leading advocacy-based company into marketing and sales consultancy, announced that Roberto is now its vice chairman and chief insight adviser, the whole marketing and business communities applauded the auspicious partnership of two of the best marketing minds that the country has produced.

“Dr. Roberto is my mentor for almost 20 years. He is an institution and a living legend in marketing. His joining Mansmith will not only add more prestige but will also allow us to continue to be better in our insights and advocacies,” Go, chairman and chief marketing strategist of Mansmith & Fielders Inc., said.

Roberto, for his part, is not only bringing to Mansmith his more than 25 years experience in marketing research and understanding consumer behavior, he is also giving the company “a new perspective in its vision to be the first choice in the continuing education and training of marketing and sales executives in the country and in the region.”

With this, Mansmith is offering a not-to-be-missed Blue Ocean Strategy Forum featuring Go and Roberto side-by-side for the first time. This will be held on Feb. 5, 1:30 p.m. to 5:30 p.m. at the Mandarin Oriental Hotel, Makati City with some 300 top marketing executives expected to attend. Both of them will share the latest research-based concepts, cases, and research surrounding the Blue Ocean Strategy.

Go is the first and only Filipino to successfully complete the Blue Ocean qualification process in France and is also the first and only Filipino to have been awarded the prestigious Ten Outstanding Young Men of the World in the field of business education. He will talk about formulating and executing Blue Ocean Strategy with a generous amount of inspiring never-seen-before cases to guide participants on how to avoid the price-and-promo-war-driven “red ocean.”

On the other hand, Roberto, whose credentials include co-authoring with Philip Kotler in Social Marketing and a Ph.D. from Northwestern University, will help participants get the most out of Blue Ocean Strategy by sharing what research to use to spot Blue Ocean opportunities.

The Blue Ocean Strategy seminar with Go and Roberto is just one of the exciting programs lined up for 2008. With this, Mansmith can rightfully claim that it is the best marketing consultancy firm in the country. This comes from no less than Roberto himself.

The year 2008 is turning out an auspicious year for Mansmith. “We have never offered Marketing Research seminars, out of respect to Dr. Roberto since we know he is the best in marketing research. God has once again blessed me with one of the biggest gifts of all: my dream to be able to work side-by-side with Dr. Ned has come true,” added Mr. Go. “We hope that our participants will not only discover the latest marketing tools and benefits of the Blue Ocean Strategy but also learn from the humility and advocacy of Dr. Ned especially his tremendous sense of humor even in times of crisis.”

For registration, group discounts, and other inquiries, contact Alice Torres at 722-2318, 727-7142, 0918-81-168-88; or e-mail: info@mansmith.net. Visit Web site: www.mansmith.net for more information.

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