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Mansmith & Fielders Inc. sets new groundbreaking courses for March-April ’08

03/09/2008

Pricing is one of the most important aspects of business that it has the capacity to make or break not only a brand but an entire company. This is a fact that even CEOs, marketing executives, sales directors spend an awful lot of time to come up with a correct pricing.

“A pricing decision-making system should balance the internal cost-based pricing considerations against the external consumer-responsiveness-based pricing considerations,” Chiqui Escareal-Go, president and CEO of Mansmith & Fielders Inc., a leading advocacy-based company into sales and marketing consultancy, said.

Considering this need, Mansmith is offering a “Pricing Strategies” seminar on March 11-12 at the Mandarin Hotel from 8:30 a.m. to 5:30 p.m. This is the first time that Mansmith is offering this seminar.

In two days, learn how to craft “effective pricing” from no less than Dr. Ned Roberto, who recently joined Mansmith as vice chairman and chief insight adviser. His more than 25-year experience in marketing research and understanding consumer behavior, allows him to recommend a pricing strategy that is both revenue and profit maximizing.

Aside from the “Pricing Strategies” seminar, Dr. Roberto will have three seminars in April, which are all conducted for the very first time. This is a proof that Mansmith is continuously pushing forward its vision to be the first choice in the continuing education and training of marketing and sales executives in the country and in the region.

Dr. Roberto, whose credentials include co-authoring with Philip Kotler in Social Marketing and a Ph.D. from Northwestern University, will help participants create “big ideas, big emotions, and big stories systematically” with his “Consumer Insighting” workshop This will be held on April 3-4.

And on April 8, Dr. Roberto will spearhead a special one-day “Word-of-Mouth Marketing;” while on April 15, he will tackle another special one-day topic “Do-It-Yourself Marketing Research on a Shoestring Budget.” All seminars are from 8:30 a.m. to 5:30 p.m. at the Mandarin Hotel.

“These one-day seminars are very effective in boosting a new brand or product. Participants will surely learn the still largely untapped power of Word-of-Mouth Marketing. While the Marketing Research on a Shoestring budget can aid marketing decision-makers especially if they’re working on a tight budget,” Escareal-Go said.

Another groundbreaking offering from Mansmith is the first-ever Blue Ocean Strategy (BOS) Bootcamp. Fresh from the massive success of the Blue Ocean Strategy Forum held last Feb. 5 with 500 persons in attendance, Mansmith is once again bringing Josiah Go, its chairman and chief strategist, to this new program which includes much “involvement” from the participants. This BOS bootcamp will be held on March 27-28, 8:30 a.m. to 5:30 p.m. at the Hotel Intercontinental in Makati City.

Go, being the first and only Filipino to successfully complete the Blue Ocean qualification process in France, will tackle the Blue Ocean Strategy formulation side. Participants shall work in small groups and apply what they have learned using cases that will be assigned to them.

“Since this is geared toward groups, we are inviting the entire management team of your company or your entire division. Send 8 participants in your company for this bootcamp and you get to use your company as live case in the seminar-workshop,” Go said.

Those who will reserve early for all the seminars mentioned can enjoy an early bird discount. For more information, call Alice Torres at 722-2318/727-7142/(0918) 811-6888, e-mail: info@mansmith.net or visit www.mansmith.net.