There’s an original HP ink that’s right for you

03/16/2008

From low volume to high volume printing, there’s an HP ink just for you.

HP understands that choice and value are important, and that smart consumers want a wide selection of ink cartridges — including specialty cartridges — at various price points.

You’ll also want to find and purchase ink cartridges quickly and easily. For example, priced at just P500, the HP Original Supplies 21b ink cartridge offers reliable printing at a low cost for home use — and 34 percent more pages than refilled cartridges.

Customer satisfaction has always been the driving force behind HP’s success as an innovator in providing superior ink and paper supplies, and unmatched print quality. That’s why HP is now applying this same innovation to the customer experience, with a focus on giving more choices and value.

HP recognizes that “one size does not fit all,” and understands that there are many different types of customers with different printing needs.

HP is committed to providing options and choices to support these unique printing needs with the HP Best Choice Portfolio, which comes in easy to understand color-coded packaging:

Standard (Blue), Value (Green) and Specialty (Red).

This color-coded retail strategy supports the rollout of HP Original Supplies’ Best Choice Portfolio by simplifying the process of choosing and buying printing supplies, resulting in an enhanced customer experience that meets all of your printing usage and performance needs.

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