Nestlé Philippines Inc. recently hosted We Choose Wellness Expo 2012 for the fourth consecutive year at Megatrade Hall 2 and 3 of SM Megamall, offering some 24,000 visitors unique opportunities to learn about and enjoy Wellness through interactive activities, games, seminars, fitness sessions, and cooking demos.
Visitors to the two-day, weekend We Choose Wellness Expo were provided with Personal QR code stickers containing their height and weight for nutrition counseling purposes, and for electronic scanning after participating in various booth activities to earn points for a special Wellness gift. Many in the capacity crowds joined the Nestlé Club, which offers members perks, special publications and activities focusing on family nurturing and lifestyle topics. Similarly, visitors signed up for We Choose Wellness passports enabling holders to track their participation in group activities through the year, while earning reward points.
The We Choose Wellness Expo also featured free workouts and physical activities, including Asimagical Dance sessions; ZUMBA, the Latin-inspired dance fitness program; and the four-minute workout which can burn up to 600 calories, by the Fit Filipino (FITFIL) Movement led by fitness coach Jim Saret.
Informative lectures on parenting tips and child obesity were organized through Nido, including a talk by Dr. Lillian Juadiong, UP Diliman associate professor for family life and child development. Other topics were good health and well-being for senior adults, and nutrition for diabetics by Nutren. Lectures on skin care were presented, with one by Dr. Teresita Gabriel, president of the Philippine Dermatological Society, courtesy of Galderma. Other experts spoke on Wellness aspects in daily life.
A series of cooking demos were held at the Maggi Magic Sarap booth and at the Nestlé Club booth, with the latter conducted by the company’s Julius Maggi Kitchen (JMK) Chef Tess Sutilo. Interactive activities and sampling were offered by Bear Brand, Nido, Milo, Koko Crunch and Chuckie under the theme “Nurture Your Family;” Fruit Selection Yogurt and Nesvita under “Manage Your Weight;” and Galderma, Nestlé Ice Cream, Nestea, Nescafé, Coffeemate and Maggi under “Enjoy Simple Pleasures.”
At the opening ceremonies, Nestlé Philippines Director of Communications Sandra Puno said the We Choose Wellness Expo is a major yearly initiative underscoring Nestlé’s commitment to help consumers gain awareness of the importance of nutrition, diet and physical activity so they can manage their lifestyles better and live healthier, more fulfilling lives. The expo is an integral part of the Nestlé Choose Wellness Campaign, which began in 2005.
“Through the campaign, we ask our consumers to choose wellness as a way of life,” Ms. Puno said. “It all starts with a personal choice, and Nestlé will be there by your side, as your partner, when you choose to start your journey of Wellness.”
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