The Souq Organics, the country’s first premier organic beauty store, was the first to introduce 100 percent pure, organic, cold-pressed, highest grade, authentic Moroccan argan oil to the Philippine market when they sold their first bottle of argan oil in December 2010. Since then, the The Souq Organics has been the go-to place for guaranteed authentic Moroccan argan oil and have recently expanded their offerings by importing leading and tested brands and products with argan oil as its main component. But why is Moroccan argan oil so popular in the beauty industry, and does it really work?
Two of the owners of The Souq Organics recounted how they discovered argan oil while they were living in Africa: “In one of our vacations to North Africa, we decided to climb Atlas Mountains in Morocco. We were totally unprepared for the harsh cold weather. Our ears were ringing from the cold, our skins were very dry, our joints throb, the tips of our fingers in hands and feet, and our lips broke. It was already very cold in the riad where we are staying, which was in the middle of famed souqs in Jemaa El Fna. But we didn’t realize how much colder it is going to get to climb up the highest peak of Atlas Mountain, which is Toubkal in South Western Morocco. When we came back to our riad, our host recommended that we use argan oil, which can be found abundantly in the souqs. We were skeptical at first but gave it a shot to ease our sufferings. To our surprise, our skin is back to its normal state only after a day! The hammam in our riad also uses the argan oil to massage the whole body of guests. And everybody who came out of that hammam marvels at this oil. This was the start of our love affair with Moroccan argan oil.”
One-hundred percent cold-pressed Moroccan argan oil is considered the “miracle ingredient” by many Western cosmetics companies due to a host of benefits it offers. The active substances called triterpenoids that occur in argan oil offer amazing skin protection benefits. These include tissue healing (scars), anti-inflammatory, sun-protective and disinfectant properties. Argan is considered an effective anti-aging oil due to properties such as the high levels of vitamin E/tocopherols and saponins (skin-softening agents). Besides cooling and soothing inflammation, it is also reputed to help reduce wrinkles by restoring the skin`s hydro-lipid layer. Argan oil is considered highly beneficial for arthritic or rheumatic conditions. It is likewise used to soothe skin ailments such as acne, psoriasis, and dry eczema. It is also used to prevent stretch marks during pregnancy.
Due to the success of The Souq Organics 100 percent pure Moroccan argan oil (the first argan oil product sold by The Souq Organics), The Souq Organics decided to expand their argan oil selection, bringing in top-notch organic brands from all over the world that contain Moroccan Argan Oil such as Fushi Wellness, Huiles & Baumes and Pangea Organics.

The Souq Organics Moroccan argan oil and products are available at The Souq Organics Boutique, Unit B, ground floor, Bellitudo Lifestyle Strip, 79 Katipunan Street, White Plains, Quezon City.