If Snow White’s evil stepmother lives today, she would not have to kill young girls for their beauty.
Through beauty products like Snoe, anyone can now become “the fairest of them all” without sorcery or surgery because when it comes to potent ingredients that provide real beauty solutions, Snoe is among those that attest that nature has it all.
Established in 2010 by Filipina mom, model, beauty queen and licensed aesthetician Jen Gerodias-Diaz, Snoe astounds not only with its psychedelic packaging and quirky labels, but also because of its multi-tasking products infused with natural ingredients little known for their beautifying power, says Jen.
Jen’s personal quest for timeless beauty led her to exotic natural ingredients, which she and her team of scientists developed into unique products she personally use and attest to be effective.
From the deepest parts of the forest, these ingredients reached the urban jungle through beauty brands like Snoe. No need for a spell or a huntsman. The leaves or barks grandmothers used to boil as home remedies can now be conveniently bought off-the-rack.
Likewise, forget jojoba oil and aloe vera. Here are some of the beauty world’s new wonder drugs that surprisingly have other tricks up their sleeve, besides for baking and degustation.

Milk
From Cleopatra to Snow White and the Huntsman, milk has been introduced as an indulgent beauty bath and for good reason. Rich in vitamins A, D and E, milk strengthens skin’s resistance to harsh elements and combats dehydration in skin while exfoliating outer layers of the epidermis.
Snoe takes off the guilt in bathing in milk through Snoe White’s Extra Strength Kojic and Milk Whitening Scrub, which combines real milk with Kojic acid and natural sea salt to bring out skin’s radiance.

Chocolate
Chocolate for slimming? You heard it right!
Through Snoe’s new Body Wonderland Slenderizing Gel, chocolate can now be enjoyed without the calories. Dark chocolate has been discovered to contain antioxidants that promote healthy cellular tissue, improve skin texture and blood flow, and increase the skin’s thickness, density and hydration after the break down of fat cells caused by the product’s other main ingredient, magnolia bark hot water extract.
Chocolate, too, is a natural bronzer, as found in Snoe’s Glam Jam cheek and lip stain.

Sage
This shrub psychics use to expel spirits has been discovered to be also effective in kicking out dullness in hair. Its oil has been included as ingredient in hair car products such as Snoe’s Hair Heroes to boost hair growth, eliminate excess oil, reverse hair loss problems, promote hair growth and thicken and strengthen compromised hair shafts for better manageability and shine.
If combined with the right formula, sage oil can also help treat even the most severe and persistent scalp conditions like dandruff, psoriasis, scaling, and crusting. It can also serve as a shaving lotion, as well as a foot treatment for tired, aching feet.

Argan oil
The rare argan oil, Morocco’s “liquid gold” from the endangered argan tree that can only be grown wild in a Unesco-protected reserve, is the beauty industry’s new universal solution to almost all skin problems — from acne to psoriasis.
Snoe taps into the oil’s protective and restorative properties via the brand’s Hair Heroes five-in-one hair care line. Snoe Hair Heroes Intense PM Repair is a cleanser, conditioner, deep treatment mask, de-tangler and leave-on treatment all rolled into one. Argan oil enables the product to protect hair from split ends and restore it from damage due to frequent styling and sun exposure.
“Argan oil has natural antioxidants to aid in repairing hair damage at the cellular level so your hair bounces back to health,” Jen explains.
Snoe’s Oil for All with argan oil is claimed to be one of the world’s richest natural sources of vitamin E, a renowned anti-aging and anti-wrinkle ingredient, especially liked for its antioxidant powers. Argan oil contains 80 percent essential fatty acids to help reduce inflammation; squalene to help soften skin; phytosterols to help protect; and collagen and phenolic compounds to guard against free radicals.

Honey
That saccharine fluid usually poured over pancakes for breakfast is high in vitamins and minerals not only good for eating, but also in moisturizing hair. Snoe has combined it with olive oil and Clemetine Orange extract to produce Snoe Hair Heroes Honey Olive Clementine Sulfate-free Conditioner, which avows to rehabilitate and strengthen dry, brittle hair and minimize its breakage.

Acai berry
This fruit, which arguably has the most antioxidants in the world, improves the body’s ability to heal itself by removing harmful free radicals. It also contains phyto nutrients and vitamins for proper skin regeneration, making it a potent anti-aging agent to defend against the accumulation of pre-mature wrinkles.
It can be found in Snoe’s Sweet Hair and Body Glaze, body spray that can also be used on the hair as a leave-on conditioner, minus the sting that usually comes from alcohol-based fragrances.

Emu oil
This oil from the fat of the Australian emu bird has been used by Australian aborigines for cough, fever, arthritis, muscle ache, cuts, sores and bruises. It allegedly also provides “instant botox” as it is rich in unsaturated fatty acids, omega-9 fatty acid and linoleic acid that aid in wound healing if applied topically like in the form of Snoe’s Emu, Thology and Emutox.

Bengkoang (singkamas)
Many Filipinos had fond childhood memories of bengkoang, which is either sold as a street food flavored with bagoong (anchovy sauce) or brought to the beach as a picnic snack.
Besides these, it has been realized that this tasteless root crop contains vitamin C, flavanoids and saponins, which is a natural sunscreen to prevent skin damage brought about by free radicals. It effectively inhibits the formation of melanin and pigmentation due to hormones and the sun, as it prevents and reduces acne scars. It is also proven to prevent skin pigmentation and lighten the skin. Its extract has cooling and refreshing properties.
Because of these, bengkoang is among the key elements of Snoe’s Instant Rosy White SPF 45 Sun Lotion, a sun block that not only whitens but also allegedly gives skin a rosy glow.

Rice wine
The kojic acid in sake or Japanese rice wine decreases melanin formation found in freckles and age spots. It also makes skin firm because of its mild exfoliating effect, which is why it has been picked to be a part of Snoe’s extra-strength Kojic and Milk Whitening Scrub. It also removes the skin’s dark areas and is useful in treating hyper pigmentation disorders.

Moringa
Moringa, also known as drumstick tree, can filter out impurities deposited deep within the skin with a detoxifying, purifying and rejuvenating action. It protects skin from inflammation, pollution, wrinkles and skin disorders, and helps in enhancing skin’s fairness by bringing back the balance of natural skin color and tone.

Custard
Fresh custard powder is said to be the smoothest, most luxurious powder if infused with argan oil for a silky sensation. It is used as an ingredient in Snoe’s Fresh Custard Face and Body Powder in Strawberry Smoothie to correct skin imperfections and even out skin tone.

Mint
The cool, menthol effect of this ingredient has been parlayed into Snoe’s hair care products and Oh My Wash feminine wash range to provide a much-needed coolness and freshness especially during menstrual period.

Mistletoe
Research shows that this “hemi-parasitic” plant under which lovers traditionally kissed on Christmas can also inhibit melanin and underarm hair growth, as well as minimize chicken skin. As such, its extract is among those that make up the repairing and whitening properties of Snoe’s Under Armed Forces underarm spray.
Because natural materials like mistletoe are safe, women do not need magical powers to be beautiful. Nor do they have to wait until Christmas to be covered in Snoe — from head to toe.