There are times during one's day when one needs joy. Most often, it comes from a simple treat, a delicious break and a nourishing merienda.
For the past 50 years, your delicious moments of joy have been created by one company that brings one's favorite Tang, Eden, Cheez Whiz, Oreo, Toblerone, Tiger Energy, Halls and Cadbury Dairy Milk. The company that creates delicious moment of joy is Kraft Foods Philippines (KFP), a member of Mondelêz International. In its fifth decade in the Philippines, KFP is making your snack times more memorable and joyful.
KFP is a part of the Mondelêz International family of companies, a global snacking powerhouse and will change its name in due course to reflect the name of the new global company. Creating delicious moments of joy in 165 countries, Mondelêz International is a world leader in chocolate, biscuits, gum, candy, coffee and powdered beverages, with billion-dollar brands such as Cadbury Dairy Milk chocolate, Oreo biscuits and Tang powdered beverages.
Last February, hundreds of employees from all functions of KFP took time from their regular schedule and work assignments to go out and sell out. They stepped into the shoes of the company's sales force to experience life in the trade and learn more about the company's consumers.
"Why did we do this? For KFP, consumers are at the center of our existence, and this has been so for the past 50 years," explains KFP general manager Sudip Mall. "Our way of life has always been to listen to what Filipino consumers need and to provide it to them in the best way possible. This is through a new pack size, a new flavor or a better shopping experience while in stores."
"With the Philippines' first-ever Go-Out! Sell-Out! day, we wanted to leverage on our own employees to gather insights and create joy, all for the benefit of our consumers. We want to show that consumers will always come first, and that we will do anything and everything to stay true to this mission," Mall ends.
"We appreciate the fact that KFP chose Robinsons Supermarket to be a venue of their Go-Out! Sell-Out! activity to understand customers better. We also hope this has helped them appreciate even more the hard work our retail front liners give day in and day out to satisfy shoppers," shares Daisy Lyn Go-Sy, assistant vice president for Merchandising-Food Division for Robinsons Supermarket.
Ferdinand Vincent Co, marketing and merchandising director for Puregold, shares, "The winning formula of Puregold and KFP's profitable, strategic partnership consists of two things: First, strong market acumen, and a holistic shopper and consumer understanding. These are both translated to best-in-class programs. KFP's drive to attain point-of-buying leadership and indirect distribution excellence helps Puregold be the most customer-oriented chain in the country."
To find out the different ways KFP and Mondelêz International creates delicious moments of joy, visit www.mondelezinternational.com/ph.
A Mandarin fete
Mandarin Oriental, Manila joins the graduates in marking this milestone year with a host of rewarding treats. To commemorate this momentous occasion, graduates of Batch 2013 can look forward to special perks at the hotel when they dine at Paseo Uno, or book a room at any of the well-appointed rooms or suites.
From March 18 to April 28, graduates will be feted with a complimentary buffet meal at Paseo Uno when they dine for lunch or dinner with at least four paying companions. In addition, they will also be presented with a limited edition MO Bear. As a fitting reward, the proud parents will receive a P500 cash voucher, which they can use on their next visit to Paseo Uno. To avail of the offer, graduates must present their school diploma.
The hotel offers its special Graduation room package which starts at P6,200++ for a Superior room and includes perks such as international buffet breakfast for two, 50-minute massage treatment for the graduate at The Spa at Mandarin Oriental, Manila, complimentary local calls, and a limited edition MO Graduate Bear. If booked at the exclusive Mandarin Oriental Club, the graduate will be pampered with added amenities available at the exclusive Mandarin Oriental Club Lounge. The room package is offered from March 18 to April 28.
For inquiries and reservations, call 750-8888 or email email@example.com.
Acacia Hotel Manila's Acaci honors the graduating class of 2013 with a free lunch or dinner buffet meal for the entire month of March. Look back on past academic achievements while relishing in the restaurant's tantalizing buffet spread of crisp salads, fresh sashimi and cold cuts, tempting entrees, and delectable desserts. Graduated students must present their diploma to avail of the complimentary meal. The dining group should have a total of five patrons of the buffet, including the graduates, with a maximum number of two graduates per group.
To find out more about Acacia Hotel Manila, visit http://www.acaciahotelsmanila.com. For inquiries and reservations, call 720-2000, 588-5888 or email firstname.lastname@example.org.
From the smooth and velvety to the sweet cakes without the guilt, Café 1771 presents its homespun cake creations by pastry chef Arnold Bautista. Available in six-inch round sizes good for eight to 10 persons, this petite cake is perfect for gift or when you want a cake dessert that tastes good as it looks.
Rose Noire (P250 net) is a delightful surprise, especially for someone who's a certified chocolate lover. Lavish layers of Valrhona dark chocolate with hazel nut praline that sits on a crunchy crust, this chocolate-loaded creation also comes with a surprise at the center: a croquantine for some crunch and dark chocolate flavor with a distinct praline taste. For something that can make anyone dive right in, Evasion (P270 net) gives this promise: an evasive combo of white and dark chocolates with cream cheese and fresh strawberry in a lightly crispy feullentine at the center.
Light, pillowy and comes with a nutty center, the Gianduja Truffle Mousse (P250 net) combines the dark and white chocolate praline flavors. Structured with elements that will surprise the palate, its sweetness comes from the base made of chocolate sponge then followed by marshmallows with cashew nuts and topped off with chocolate mousse as a velvety finish.
And who wouldn't want the 1771 Group of Restaurants signature dessert, the sugar-free coffee pie (P220 net)? An epic recipe from the family of executive chef Vicky Rose-Pacheco for over 20 years, the addicting secret is in the crisp texture of the combined flavors of Dutch cocoa and coffee with cashew nuts. This version is sweetened with coconut sugar and lightly dusted with cocoa.
For advance orders, call 631-7340.
The ripe Filipino mango, with its golden sheen and hearty flavor, is a good equivalent to the sweet taste of success. Celebrate the triumph of your graduate today by getting them the new Mango Chantilly Cake from Goldilocks, a well-deserved treat comprising two stacked layers of mango and vanilla chiffon, filled with creamy Italian butter icing and succulent mango jam, and decorated with sweet mango marshmallows. The bakeshop likewise offers delectable Mango Tarts and the return of its famous Mango Mousse Singles. Call 888-1-999 Goldilocks Go-Delivery to celebrate this once in a lifetime milestone.
The government vowed to run after alleged “protectors” of importers who were behind in the failed attempt to smuggle into the country high-end cars from Long Beach, USA.
Such protectors of smuggling shall be identified and shall be dealth with according to law, Bureau of Customs (BoC) Commisioner Ruffy Biazon said.
Biazon said he has already brought smugglers to court and he will do the same to those protecting them.
“I have already filed charges against smuggles. Those protecting them will suffer the same fate,” Biazon added.
Biazon’s statement came following reports that “influencial people” tried to protect those who tried to illegally import three high-end cars from Long Beach via Port of Davao.
The vehicles were said to have been misdeclared, misclassified and undervalued, according to the Run-After-The-Smugglers (RATS) of the BoC.
Biazon said the three vehicles — a 2003 mini cooper, a 2003 Mini Cooper, a 2003 Nissan 350 Z and a 2006 Range Rover SUV — were found inside a 40-footer container van while being pulled out from a warehouse in the Port of Davao.
The confiscted vehicles were consigned to Ranths General Merchandise, according to Biazon.
Biazon said the seizure of the vehicles is a result of BoC’s intensified monitoring of the various ports in the country against smuggling.
With Biazon ordering for a close on every local seaport and airport, alert BoC operatives also seized smuggled glass floats hidden in 25 20-container vans also in the Port of Davao.
The Victory Float Glass Bronze Float Glass arrived from China and consigned to CSB Import and Export Containers, Biazon said.
It was learned that several influencial individuals are helping importers of the smuggled items to fix the mess but Biazon refused to accommodate them.
Instead, the BoC chief said he is filing appropriate charges against those responsible for the illegal activity.
Earlier, the BoC hauled multimillion-peso worth of smuggled goods including agricultural products, electronic gadgets, general merchandise and vehicles.
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