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ATOM-ic adventures


Usually, when people travel, they make a bucket list of destinations they want to visit in their lifetime. A new travel series takes this list up a notch by putting the spotlight on the adventure aspect rather than the place.

While skydiving in Cebu, for example, Atom conquered his nervousness with full confidence on the expertise of his skydiving buddy. Although unnerved, he was exhilarated in the end. "One part is the thrill of the unknown and one part is just to enjoy the view," he says about the adventure he was challenged to do by netizens.
AXN made it possible for its social media fans to help shape the itinerary of the popular TV host as he goes around the country with only his phone as a guide. Adventure Your Way, the weekly, 30-minute, crowd-sourced travel show, premiered on February 8, 2018.
The 10-episode season, as the first of the series showed, will show Atom going through thrilling experiences around the country, the first one being in Cebu. "Adventure goals drive the program, not destination-based," Araullo emphasizes.
Apparently, audiences love it. "Viewers today want to be an active participant in their content consumption so we've bridged the gap between TV and social media by putting AXN fans in direct control of Atom's adventures. The fantastic response to Adventure Your Way indicates that there is a real appetite for viewers to get involved, have a voice and then sit back and enjoy watching their ideas come to fruition on AXN," said Armi Malaluan, director & business head, AXN Networks Philippines.
"It's very important for us to push our limits and go beyond. In this program, we do this a lot," Atom adds. "It gives you a kind of preparation for situations in life to be courageous, have faith in yourself and have the support of people."
In the show, Atom starts his journey with a blank bucket list. A variety of suggestions and tips then come in through Adventure Your Way's social media pages on Facebook, Instagram and Twitter using #AdventureGoals, where they can also help Atom decide which road to take by watching out for his #TakeMeAnywhere posts. In the first episode, the decision was whether to go river trekking or interbuilding ziplining. Other suggestions included skydiving, bungee jumping and camping on a cliff ledge under the stars.
Traveling this way, Atom believes builds character. "Go out and have an adventure! Have fun, push yourself," he urges.
Adventure Your Way is co-presented by Vivo Smart Phone, BDO and Cherifer; and co-sponsored by Petron, Chevrolet and Cebu Pacific.
Follow and immerse yourselves in Atom's latest adventures on Facebook and Instagram: @adventureyourwayph, and Twitter: @axnaywph. Let yourselves be heard and leave us a shoutout using the hashtag #AXNAdventureYourWay.
For digital exclusives, follow AXN on Facebook: @AXNPhilippines; Instagram: @axnph, and Twitter: @AXNPH.
AXN is available on Cablelink Channel 38, Cignal Channel 121, Destiny Cable Channel 49, Dream Satellite TV Channel 20, G Sat Channel 51, and SKYCable Channel 49. AXN HD is available on SKYCable Channel 247.

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