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Designer search auditions take off in Manila

AirAsia Runway Ready Designer Search, the regional fashion designer competition kicked off its first round of auditions at Manila on April 1.
Jerome Tayao, 21, and Maria “Esme” Palaganas, 23, have been chosen to represent the Philippines to the Grand Finale which will take place in Kuala Lumpur, Malaysia in August.
The competition has expanded to cover all 10 Asean countries, and will provide aspiring designers the opportunity of a lifetime to compete on a regional level and showcase their collection on a professional runway during the KL Fashion Week Ready to Wear.
A total of over 50 participants were shortlisted from a pool of online submissions with representations from top fashion schools across the Philippines such as De La Salle University of St. Benilde, Fashion Institute of the Philippines, and School of Fashion and the Arts.
Aspiring Filipino designers went through extensive rounds of judging and were selected based on design creativity, originality, consistency of their collection, adherence to the Asean theme, practicality and stage presentation potential.
The regional auditions will continue in all the capital cities throughout all Asean countries where two from each country will be selected to battle for the top honor in August.
Both finalists from the Manila auditions will stand a chance to win 150,000 AirAsia BIG Points; P280,000 fund to produce a capsule collection to be sold on fashionvalet.com; a six-page fashion spread in AirAsia’s in-flight magazine, Travel3Sixty; AirAsia flights and mentorship from the KLFW RTW, apart from a confirmed slot to showcase their full collection in KL Fashion Week RTW 2018.
The Manila panel of judges consisted of Andrew Tan, Founder of KLFW RTW; Hannah Serrano, head of Crewing for Philippines AirAsia; Veen Dee Tan, head of Marketing for FashionValet; Suki Salvador, vice president, creative director and editor for One Mega Group; and fashion designer Anthony Ramirez.
AirAsia is KLFW RTW 2017’s travel partner and will be flying in fashion designers from AirAsia and AirAsia X Groups’ extensive route network including India, Japan, China, South Korea and Australia to showcase their latest collection at the KLFW RTW runway.

Follow AirAsia’s Youtube Channel (youtube.com/user/AirAsia)for webisodes featuring the journey of all participants for the Asean-wide AirAsia Runway Ready Designer Search 2017, or follow the hashtag #AirAsiaRunway on other social media channels such as Facebook (facebook.com/AirAsia) and Twitter (twitter.com/AirAsia). 

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