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While many retail giants of the past are going bankrupt, likely displaced by the emergence and rising popularity of online shopping, the beauty industry is said to be propping up the industry.

Sales of local department store chains, for example, are said to be led by the beauty departments. It goes to show no matter what generation, at whatever time, there is a huge market for skincare, cosmetics, fragrances and other beauty arsenal.
Here is an update of some of the latest releases in the Philippines.

What: Boi-ing Airbrush Concealer
Who: Benefit Cosmetics
Where: Benefit Cosmetics store, Robinsons Magnolia, Quezon City
How: The event showcased the brand’s newest line of concealers named Boi-iing in a ‘graduation’-themed party complete with makeover booths, brow bars (of course!), a coffee bar and a table laden with goodies. But the ‘goodies’ that caught the guests’ eyes were the collection of concealers that promised to “erase life’s biggest mistakes...”
Why: Not literally, of course. According to Benefit PH’s general manager aka Captain Gorgeous Donna Shaw, these concealers provide buildable – from sheer-to-medium – coverage. It’s perfect for covering unevenness, fine lines and undereye circles. (As we all know, unevenness, fine lines and under eye circles were probably caused by unhealthy habits – mistakes! – so these solutions offer us a lifeline!
The Boi-ing Airbrush Concealer is practically a magic wand as it delivers the same benefits of a “filter” – that is, when you “airbrush” or “filter” a photo, it blurs, smooths and erases imperfections to create a perfect, flawless image. It’s your “real-life retouch!”
Waterproof and long-lasting (up to 10 hours, based on an instrumental test on 20 women), the concealer is easy to apply because it glides seamlessly onto your skin. Just use your fingertips to pat & blend this soft-focus, lightweight concealer under eyes or onto face to cover unevenness, fine lines and under eye circles. Wear it alone, on top of your favorite foundation or under your favorite powder.
What’s great about this concealer, too , is its super smooth, lightweight formula that melts on seamlessly, leaving a flawless finish that’s virtually undetectable on skin. People won’t even know you’re wearing concealer.
Boi-ing airbrush concealer’s lightweight texture and buildable sheer- to-medium coverage is perfect for creating a “no makeup” look. It’s especially great for fine lines around the eyes because it doesn’t crease, cake or crack.
It contains silica, a skin-smoothing ingredient, for effortless blending and a soft-focus effect. Choose from three shades!
What it means: Life is full of second chances. #girlmeetsboiing

***
What: Calendula & Aloe Soothing Hydration Masque
Who: Kiehl’s Philippines
Where: Early Night, The Fort, Bonifacio Global City
How: Dressed up like a modern-day flower bower, the venue name could not have been more apt. An early night means more rest. And Kiehl’s Philippines’ latest launch promises “respite” for skin. Kiehl’s PH took on a “flower power” theme to accentuate the power of calendula in de-stressing skin on a daily basis.
The Calendula & Aloe Soothing Hydration Masque is the latest addition to the brand’s calendula line, which started out in the 1960s. It was very popular then, and it became a bestseller in all countries where it was introduced in 2014.
The masque is the third in the collection that also includes a cleanser and toner, completing the range. What makes it different is that it can be used everyday, unlike other masks (sheet masks are very popular these days) that are advisable weekly.
Made with marigold flowers and aloe vera, it is gentle yet very effective even for sensitive skin.
According to Kiehl’s, the masque came to be because people would use the toner then after the liquid is gone, they would take out the calendula at the bottom and use it as a masque. The masque leaves a cool sensation on skin for instant soothing, and its refreshing smell is an added relaxing element. The skin feels fabulous after just five minutes!

What it means: Give skin a chance. #peacelovecalendula

***

What: Chrono Beauty and Kanebo Spring-Summer 2017
Who: Kanebo Philippines
Where: Santan Room, Edsa Shangri-La Hotel
How: The venue was set up like an informal living area, with couches and coffee tables, and the brand’s skincare and cosmetics spread out on separate tables for everyone’s delectation.
The beauty brigade took to the one-on-ones with enthusiasm, learning more, up close and personal, about Kanebo’s unique approach to skincare.
First, the concept of “Chrono Beauty” was explained, and the appropriate skincare products introduced.
“Skin is never stable and fluctuates all the time. Sometimes it is in good condition and sometimes not,” Kanebo’s Robby da Silva said. For women, he added, the fluctuation is often caused by monthly flow, he adds, where skin undergoes a change.
Our bodies have different rhythms, he said, and our skin has different needs at different times – daily, monthly, yearly and every decade.
In other words, our trusted or reliable skincare should be able to help us through these cycles. Kanebo suggests having a daily skin regimen, as well as a few add-ons to condition the skin whenever the need arises.
Among these new products are the Kanebo Bloom-On Serum, which gives skin a healthy, rosy glow during those times when it tends to look dull and tired.
The Kanebo Relaxing Brume is a spray mist that can be used anywhere and everywhere when your skin feels tight or dry to it – and your mood -- a lift.
For our tropical clime, Kanebo has a lighter formulation for its day cream, the Kanebo Fresh Day Cream Light. The new Kanebo Frosty Gelee Lotion is also a cool alternative.
Its Cleansing Toner now comes in a pump bottle for more convenience.

What it means: Life, like skin, is not meant to be unchanging. #makeyourlifeamasterpiece

***

What: Light Blue Eau Intense
Who: Dolce & Gabbana Fragrances
Where: SM Beauty-Makati
How: A whiff of Capri, and Italian getaway – this was the theme that welcomed guests to the launch of the latest from D&G’s famed fragrance line Light Blue.
Starring Bianca Balti and David Gandy, “back again in the deep blue of the Mediterranean Sea at the Faraglioni in Capri to renew their beautiful intense romance,” the new commercial encapsulated the reinvention of the brand’s two cult fragrances: Light Blue and Light Blue pour Homme.  Making it more intense, the scents’ “sensual freshness are given “unique accents” to make them “even more irresistible, vibrant and long-lasting.”
It was 16 years ago when Light Blue, was created by master perfumer Olivier Cresp. Now he infuses the feminine fragrance “with a sharp, addictive duo of scents: luminous lemon and crisp Granny Smith apple” – fruity and floral, with heart notes of heady jasmine petals and “a signature trail of lustrous amber woods and precious musks.”
Meanwhile, the men’s fragrance, first launched in 2007, was developed by master perfumer Alberto Morillas, who gives it the “signature contrast of freshness and sensuality,” but now even “more assertive.”

What it means:  Love grows deeper. #GoIntenseGoLightBlue



 

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