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The ‘bee’ goes viral anew



By Jan Milo Severo, Contributor

It looks like the red, chubby, romantic bee does it again this time of year as his 2018 Kwentong Jollibee Valentine Series is all over our news feed on Facebook.
The videos captured the hearts of many and took the internet by storm, with over 20 million views for the three stories “Homecoming,” “Signs” and “Status.”
The three new episodes aimed to impart valuable love lessons through beautifully told stories anchored on powerful truths on love.
In an exclusive screening and meet and greet with the entire cast and directors at the Ayala Malls The 30th , the media got a closer and more meaningful look at the love stories that inspired this year’s batch of #KwentongJollibee2018 Valentine videos, which encouraged people to believe in the power of love. The cast and director of each video shared wonderful insights and hugot lines that inspired them to bring the stories and characters to life on the digital screen.
“Every Valentine’s Day, the brand wants everyone to embrace and feel love with real- life stories from #KwentongJollibee. And, this year, the Valentine series returns with episodes that celebrate the power of love in different ways,” said Francis Flores, Jollibee global brand chief marketing officer and Philippine marketing head.
Following last year’s favorite “Crush,” “Homecoming” tells the story of Gilbert and Ruth, and proves how never giving up can lead to a lifetime of bliss and love. Directed once again by Joel Ruiz, it follows the couple on the night of their college reunion as they reminisce about how love blossomed between them through sweet gestures and kilig love notes on their favorite Jollibee Cheesy Yumburger.
“Signs” explores the life of Star, a hopeless romantic who believes that signs will help her find her true love. Directed by blockbuster movie director Ted Boborol, the story takes viewers on a romantic journey as the universe seems to align and point to Star’s classmate, Mark. It then unravels to a pleasantly romantic twist as Star realizes that while the signs have been wrong, true love eventually finds her in the person of her friend Joms.
Director Ianco dela Cruz also returns with an inspiring tale that shows how love is always present in people who truly care for you. “Status” follows Kat and her journey to realization that the true love she was looking for has been with her family all along.



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