This season, Ray-Ban comes out with innovative lens technology, cutting-edge metal profiles, sleek double bridges and distinctive clip-on lenses for optical frames for Spring-Summer 2017.
Chromancing the sun
First, the brand unveils its new state-of-the-art Chromance lenses, which calibrate the light for you to see color more vibrant and clearer than ever before. Six layers of anti-reflection maximize contrast so you can enjoy more texture and contour while also eliminating glare and reducing eye strain. Ray-Ban pairs trendy flash colored Chromance lenses with high performance and street-style models.
Return of the signet
Created in 1953, the Signet is one of the most recognizable icons of Ray-Ban. This year, the brand reinvents the Signet with distinctive compact metal profiles, high-definition details and unique shades. Embodying the brand campaign #ItTakesCourage, this new Signet highlights the brand’s fearless ability to redefine its trademark shapes. The Signet’s modern square sun shape features a flat bar construction, a double bridge and horizontal pin-stripe laser in gold, shiny black and silver paired with flash and classic lenses. This distinctive style offers unisex appeal and is available in both sun and optical frame styles. Refined and structured style sealed and delivered by the Ray-Ban signet.
A retro-inspired and convenient solution to adding suns to your frames: Ray-Ban welcomes back the clip-on era with its Round, Clubmaster and classic-shaped clip-ons made with light, transparent nylon fiber and super fine metal frames paired with flash gradient and signature lenses. Choose from an array of color and shape combinations that complement your frame and multifunctional performance. From frames to suns, clip-ons have never been cooler.
Ray-Ban is distributed in the Philippines by Branded Lifestyle Inc., which represents the largest and finest global eyewear brands in the country today. Ray-Ban is available in leading department stores and optical stores nationwide.