Today News
A+ A A-

Zac Efron is the new brand ambassador of Hugo Fragrances

Hugo Fragrances introduces its newest ambassador: Zac Efron. The ultimate embodiment of Millennial masculinity, the multi-talented actor and producer will inspire the next generation of trailblazers as part of the innovative new di-gital campaign #YourTimeIsNow, launching early this year for the brand’s iconic male fragrance, Hugo Man.
Bringing to life the authenticity and passion that lies at the heart of the Hugo brand in line with the powerful boost of daring freshness that the scent Hugo Man delivers, Efron will kick-start a digitally-focused and multi-faceted campaign set to encourage younger generations to act on their passions to achieve their goals. An intriguing mix of classic movie star with an irreverent, urban edge, Efron’s style, confidence, charisma and wit make him the perfect choice for this fragrance biggest venture yet.
A movement for all those who aspire to live their dreams, Hugo Man will empower Millennials the world over to explore and embrace every opportunity for the ultimate achievement — a life defined by their hopes and dreams, and no-one else’s. Further details about the campaign will be revealed over the coming months on official Hugo Boss channels.
 
In the Philippines, Boss is located at City of Dreams, Greenbelt 5, Newport Mall, Rustan’s Shangri-La and Shangri-La Plaza East Wing. Follow @ssilifeph on Instagram for more information.

Leave a comment

Make sure you enter the (*) required information where indicated.Basic HTML code is allowed.

Commentaries

Wrong court, Trillanes

23-09-2017 Ninez Cacho-Olivares

Wrong court, Trillanes

Yellows always seem to run to the Ombudsman either for ...

Trump’s North Korea talk ‘counterproduct…

23-09-2017 AFP and Tribune Wires

Trump’s North Korea talk ‘counterproductive’ — analysts

Seoul, South Korea — With his threats to “totally destr...

Right to work

21-09-2017 Archbishop Oscar V.Cruz

Right to work

"Work is a fundamental right of man, good for mankind a...

Merkel refugee rallying cry echoes ahead…

21-09-2017 AFP and Tribune Wires

Merkel refugee rallying cry echoes ahead of German vote

Berlin, Germany — Syrian student Moataz Ghannam believe...

Hamza bin Laden: The heir to al-Qaeda?

21-09-2017 AFP and Tribune Wires

Hamza bin Laden: The heir to al-Qaeda?

Paris, France — A photo montage published by al-Qaeda t...

Yes or no? Independence referendum split…

21-09-2017 AFP and Tribune Wires

Yes or no? Independence referendum splits Iraqi Kurds

  Arbil, Iraq — Iraqi Kurds may have long dreamed of f...

LifeStyle

Headlines

Nation

Metro

Sports

Life Style

Etcetera

Motoring

business

Copyright 2000-2012 All rights reserved, The Daily Tribune Publishing Inc.