Today News
A+ A A-

Zac Efron is the new brand ambassador of Hugo Fragrances

Hugo Fragrances introduces its newest ambassador: Zac Efron. The ultimate embodiment of Millennial masculinity, the multi-talented actor and producer will inspire the next generation of trailblazers as part of the innovative new di-gital campaign #YourTimeIsNow, launching early this year for the brand’s iconic male fragrance, Hugo Man.
Bringing to life the authenticity and passion that lies at the heart of the Hugo brand in line with the powerful boost of daring freshness that the scent Hugo Man delivers, Efron will kick-start a digitally-focused and multi-faceted campaign set to encourage younger generations to act on their passions to achieve their goals. An intriguing mix of classic movie star with an irreverent, urban edge, Efron’s style, confidence, charisma and wit make him the perfect choice for this fragrance biggest venture yet.
A movement for all those who aspire to live their dreams, Hugo Man will empower Millennials the world over to explore and embrace every opportunity for the ultimate achievement — a life defined by their hopes and dreams, and no-one else’s. Further details about the campaign will be revealed over the coming months on official Hugo Boss channels.
 
In the Philippines, Boss is located at City of Dreams, Greenbelt 5, Newport Mall, Rustan’s Shangri-La and Shangri-La Plaza East Wing. Follow @ssilifeph on Instagram for more information.

Leave a comment

Make sure you enter the (*) required information where indicated.Basic HTML code is allowed.

Commentaries

The judicial pot calling the kettle blac…

25-03-2017 Ninez Cacho-Olivares

The judicial pot calling the kettle black

That was strange for a Supreme Court spokesman to talk ...

In Trump land, painful choices await if …

25-03-2017 AFP and Tribune Wires

In Trump land, painful choices await if Obamacare goes

Rogersville, United States — Maribeth Coote says she ha...

Too many ways to skin an LP cat

24-03-2017 Ninez Cacho-Olivares

Too many ways to skin an LP cat

Rody, speaking before the Fiipino community in Thailand...

Muslims suffer year of discrimination af…

24-03-2017 AFP and Tribune Wires

Muslims suffer year of discrimination after Brussels bombs

Brussels, Belgium — Belgian teenager Ahmed is still ree...

Tough legal battle ahead for Leila

23-03-2017 Ninez Cacho-Olivares

Tough legal battle ahead for Leila

Filipinos will be very surprised if the Supreme Court (...

Brexit: The end of a loveless marriage

23-03-2017 AFP and Tribune Wires

Brexit: The end of a loveless marriage

London, United Kingdom — Britain’s relationship with th...

LifeStyle

Headlines

Nation

Metro

Sports

Life Style

Etcetera

Motoring

business

Copyright 2000-2012 All rights reserved, The Daily Tribune Publishing Inc.