HEALTH & BEAUTY WATCH

07/20/2008

Men can be maarte, too

Hunky male celebrities are proclaiming that they are proud to be maarte, as stated in lighted posters all over Metro Manila. What a thought-provoking statement! Aren’t men supposed to be uncomplicated?

While society has stereotyped men to be slapdash, there are virile men who proudly proclaim themselves to be maarte. Their proposition: men are precision beings. When they know exactly what they want and need, they demand fitness to certain specifications and are meticulous with details.

Men, after all, are “precision-engineered” by nature. Science experts say that men have 6.5 times more gray matter — the part of the brain that processes information — than their counterparts. This explains why there are differences in abilities between men and women when it comes to performing tasks that require mathematical calculations.

Men are also more evidently conscious of their appearance these days, especially with their hair. According to www.celebrityhairstyles.in, men can be very particular when on the barber’s chair. Male clients know the look that they want and will even make suggestions once they sit down with the hairstylist. And so, barber shops are renovating to create an ambience that rivals the best beauty parlors in town.

Thankfully, there are anti-dandruff shampoos that are specifically made for men. The innovation is not whimsical since science has shown that a male’s scalp is different and therefore requires specific care. This proves that personal care companies are aware of the ongoing male makeover phenomenon. This, along with economic growth, higher disposable incomes and shifting gender roles, are driving renewed male self-awareness, according to Time Asia Magazine.

Watsons gives guys center stage

When it comes to grooming and personal improvement, men often take the backseat. This is most likely because men are perceived to be less vain than women and less conscious of their appearance. Yet the truth of the matter is, men are also into self-improvement but are seldom given the opportunity to take steps to enhance their personal appearance. June was the month that Watsons Your Personal Store gave men in the Metro a chance to jump on the makeover bandwagon with its month-long Men’s Zone activities. Guys were treated to discounts, product sampling, free treatments like shaves, massages, customized hair styling, and many other activities designed to appeal to men of all ages and interests. This time, it was Watsons’ male customers who were pampered. Watsons Men’s Zone Culmination Nite was held on July 11, at the Hard Rock Café in Makati. Watsons presented the 23 male winners of a makeover experience during the Watsons Men’s Zone promotions in various malls. Leading brands like Axe, Clear, Gillette, Master, Gatsby, Bulgari and exclusive labels from Watsons and SM Department Store got together to give men a real treat for the duration of the promotion.

Men’s zone

Power of nutraceuticals

Today, leading a healthy lifestyle is 1% understanding and 99% bandwagon. “This phenomenon has created a one size fits all nutrition in the market; different people take the same dietary supplement without really understanding what they need. At the same time, no two people require the same health enrichment program. Thus, it takes a genuine know how grounded on science, research and commitment to deliver optimal health as promised,” explains Joy Andres-Villareal, Nutrilite product manager.

And no one knows proper nutritional supplementation better than the brand that started it all: Nutrilite. As the world’s leading brand of vitamins, mineral and dietary supplements, Nutrilite is a pioneering label in the history of nutrition by introducing the art and science of nutraceuticals — taking food-based supplements in concentration higher than what people get from their diet to improve health and combat diseases.

At present, where a lot of studies point to dietary supplements to have a significant impact on people’s health, even to the point of being deterrent to diseases, Nutrilite stays at the forefront of making health accessible to everyone. Nutrilite puts in a lot of resources in research and facility development, constantly setting and resetting the standards in nutritional supplementation.

Watch out for skin damage

If there was a way to tell how many minutes before the sun’s harmful UV rays make burnt toast out of you, wouldn’t you want to know? Rudy Project’s Detektor UV watch tells you exactly when it’s already time to take a break from your favorite outdoor activities and seek some shade to avoid damaging your skin.

With the Italian company’s constant search for new materials and technology, Detektor comes equipped with a revolutionary UV Index Mode with 5 levels that also has an alarm that beeps once the UV index reaches its setting value according to skin sensitivity.

The same desire to deliver excellent product quality that combines function and comfort is also apparent in Rudy Project’s Crew Apparel line with UV 50+ protection which is best paired with the Detektor when outdoors this summer. Made from the highest quality fibers and advanced manufacturing techniques, Rudy Project has developed extremely functional and valuable garments loaded with breathable trims and cool accents. The Crew Apparel line composed of shirts, polo shirts and caps provide a true Rudy Project attitude of being technically cool.

For a complete list of technically cool eyewear visit their website at http://www.rudyproject.com.ph.

The real price of beauty

Skin clinics and wellness centers have joined the beauty bandwagon, but often with privey tags. What these establishments fail to realize is that effective and refreshing skin treatments need not be expensive. Fortunately, Godiva Skin Station is aware of the prevailing high cost in skin treatment. That is why clients are often surprised with the reasonable price tag that comes with their quality service. Godiva skin station offers a wide range of affordable treatments that suits the budget.

Godiva Skin Station offers a variety of facial and body treatments. One of these is the Diamond Peel with Vitamin C facial. This is perfect for those who aspire for flawlessly bright skin minus the makeup. They also offer Advance Flourescent Technology. Like Godiva’s Laser IPL Photo Rejuvenation, the treatments erases acne scars, age spots, sun spots, spider veins, fine lines and wrinkles. Then, there is also the Thermafime for facial and arms firming with visibly instant results and no downtime.

Visit any of the ten Godiva Skin Stations located at Makati Bel-Air, Makati Pasong tamo, SM Fairview, SM Pampanga, Robinsons Midtown, Alabang, Binondo, Greenhills, Timog and Quezon Avenue.

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